“Instant gratification” is a phrase that has come to describe the American way of life as a whole. Fast cash with credit cards, breaking news thanks to cable TV, and the introduction of fast food have transformed the American lifestyle. Unfortunately, an iconic instant American classic ended its decade-long reign with the coming of the New Year. On February 8th of 2008. Polaroid announced that instant film production would cease starting in 2009.

While some fans bid an eager farewell to Polaroid film, others are boldly protesting the termination of a 60 year old tradition. Instant film has been eradicated by the ever-advancing digital film that has made photography faster, cheaper, and more convenient. Hundreds of pictures can be taken with the push of a button, and with its crystal clear complexion, digital film has become the favorite among many photographers. Others argue that instant film is not about preciseness or perfection, but about a lifestyle and making every picture really meaningful. Instant film is, of course, a bit more costly than digital film. With the decrease in production, Polaroid instant film, sold in packs of 10, costs a staggering $19.99 + tax (that is if you can even find a store that still carries it). Still, many are stockpiling this precious treasure.

Fans are teaming up to try to convince the makers not to dispose of this long upheld tradition. Groups have formed on online communities such as Facebook and Myspace, Photo-blog sites have banned together albums of instant film memories, and there is even a “Save the Polaroid” website, dedicated to educating and saving the tradition of instant film. Sean Burns grew up with Polaroid film; his father claims it was one of the best inventions and has documented every family trip in Polaroid film for years. “Sometimes magic seems to happen and a deceptively simple picture outside a Motel 6 can say a thousand words,” Sean Burns said regarding his father’s collection. “Polaroid Photos take [only] a minute to develop, but sometimes art takes decades.”